Be Professional - If you are listing social media amongst the activities that have reinforced/ strengthened your interest in medicine, make sure you put your best foot forward. I wrote about ChickLitMD.com in my AMCAS essay and a number admissions committees definitely checked it out. Some told me that they looked at the blog before the interview, and others informed me that they would check it out after the interview ( but before an admissions decision was made). I’m proud to have my name on my website - make sure you are too!
Be Aware of Skeptics- Many physicians are quite conservative about physician exposure on the Internet. Make sure you understand these concerns and anticipate skepticism. I only encountered one interviewer who was skeptical to my face on the application trail. Thankfully I had read Dr. Brian Vartabedian’s advice on including social media in medical school applications before hand, so I was prepared for this sort of criticism. Above all, you should also be able to articulate the fact that you understand your responsibility to both the medical profession and patients and choose to use social media mindfully.
Believe in what you Blog - Did I mention that admissions officers will read any website you list in your application??? That makes all the content you post fair game for the interview. Be prepared to speak intelligently about any of the material on your website. For example, during one of my interviews I was asked about an article I wrote on the health hazards of smoking Hookah. Despite the fact that I had written the article many months ago, I was asked to discuss the topic and explain my rationale for including this content on my site.
Present Social Media as a Means to an End- I found that interviewers interested in my social media presence were less interested in WHAT I was doing, and more interested in WHY I was doing it. If you blog about health, why are you doing it? What do you hope to achieve? How is social media helping you achieve these goals? It's important to keep these questions in mind when writing about social media in your applications. In your descriptions you should aim to demonstrate ability, interest, and participation in the promotion of health and wellness. At the end of the day, each activity you describe in your medical school application should illustrate learned skills and demonstrate your potential to be an excellent physician.